So what's a QR code?

They look like this:

A QR (Quick Response) code is a square 2-dimensional barcode that can be read by smart phones with the appropriate free software. When the QR code above is read by free reader software, it directs the user to our telephone number and also gives them the option of adding our number to their address book. This is one of many ways QR codes can help you interact with your customers.

QR codes represent the future of marketing communication by merging print communication with online communication.QR Codes can be incorporated into traditional marketing collateral (business card, poster, ad, billboard, website, t-shirt, etc) or they can be used with direct mail campaigns. QR codes make print interactive!

Most experts agree that successful marketing campaigns today and in the future will involve cross-channel communication. QR Codes sit at the very nexus of cross channel communication, and they represent an exciting way for you to interact with your customers.

What are the benefits of using QR codes with direct mail?

• Make it easy as possible for customers to find your product.
• It leverages existing technology.
• It's cool!
• It's actionable.
• It's trackable.

How can I get my cell phone to read a QR code?

Cell phones must have a QR code reader application intstalled in order to read a code. It takes very little time for someone with an iPhone or smartphone to find and install the reader. A few free iPhone readers are MobileTag, QR app, i-nigma, and iCodeYou. If you are using a Blackberry mobile device, BeeTagg and NeoReader applications are popular. There are many other applications out there, so if you have a smartphone, do a quick search for a reader that is made for your cellphone.

How do I generate my own QR code?

You can easily generate a QR code by using a QR code generator website. Either do an internet search for QR code generators or you can go to my favorite generator site QRstuff.com.

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Below is a 23 second video demonstrating how simple it is to read a QR code with your cell phone.